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THE PROJECT
CLIENT
Ahmed Huang
SHARE
THE SCOPE
Discovery/Strategy
Brand design
Messaging
UX/UI
Visual Identity
Web development
Social media
Website design
Marketing collaterals
AHMED HUANG - TRANSFORM YOUR LIFE FROM THE INSIDE OUT
We’re excited to share the launch of our latest branding project for Ahmed Huang, a subconscious healing expert. The project was an intense 5-month sprint that included strategy, design, and messaging through the delivery of a sparkling new brand identity, website and complete social media makeover.
Challenge:
Ahmed was spending so much time on design and continuously changing his colors based on what he thought was looking appropriate. This was taking away attention from what he is good at (expert in his field). As a result, the brand was no longer relevant and had no emotional connections with its audience. It is important that the brand reflects its values and stay consistent in a manner to keep its integrity. He wanted an identity that speaks his purpose so his ideal clients can resonate with his brand. He needed a solution that will help him build trust and recognition in his field.
Solution:
Pearl impressions breathe life into Ahmed Huang’s Personal Brand by understanding the purpose and vision of his brand beyond making money. Eyes quickly began to glaze over. But once we got past some of the jargon, we were able to surface key insights into the pain points of Ahmed’s client base
Pearl Impressions helped the brand create a new exclusive brand identity to open up revenue opportunities for the future. The collaboration yielded a 200% increase in sales from the previous year.
DESIGN DIRECTION
After defining a distinctive brand position, purpose and vision, Pearl Impressions developed the Ahmed Huang brand’s online experience, through a website design and social media that goes beyond the office. The goal was to launch a unique brand story that makes it easy for their ideal clients to discover and learn about the Ahmed Huang
BRAND ATTRIBUTES
Powerful
Energetic
Casual
Original
STYLESCAPE:
We knew the concept for the visual identity would revolve around activating memory, promoting communication, increasing vision and self-confidence. This phase is really vital to make sure we demonstrate to the client how a brand will look and feel. The direction we decided to move forward is a much more timeless luxury combination. It enhances the ability to focus and concentrate, assisting with clear thinking and decision-making, and the development of good organizational skills. These colors recharge our spirits during times of mental stress and tiredness, alleviating feelings of loneliness.
LOGO CONCEPT:
The logo concept is based around the letter “AH” with an abstract water splash shape as the crossbar, resulting in a simple yet elegant logomark that contrasts with the modern. No revisions needed- magic to both a designers’ and a clients’ ears!
COLOR COMBINATION
These colors recharge our spirits during times of mental stress and tiredness, alleviating feelings of loneliness. By selecting those colors and setting the overall personality of Ahmed’s personal brand we are activating memory, promoting communication, and increasing the vision and self-confidence. A combination of blue and a small number of yellow fits in on the color scale between green and blue. It radiates peace, calm balance and growth with uplifting energy. Yellow as we know is able to trigger all these positive effects and also gives a sign of energy and happiness.
SOCIAL MEDIA EXPERIENCE
Increase brand awareness
Effective design for social media provides support towards brand recognition and connects your target audience with your brand. We make sure we able to translate the brand personality on social media to stay consistent.
BEFORE
AFTER
WEBSITE DEVELOPMENT: BRINGING THE BRAND TO LIFE
Creating an Incredible User Experience
Designing user experiences that delight is a difficult task. It takes a highly skilled team of experts: user experience strategists, user interface designers, copywriters, photographers, and engineers.
THEIR LOVE NOTES TO US ❤️
Testimonials
Understanding Niche specially in the holistic and alternative medicine is really complex and needs deep research and understanding of the business dynamics in this space. Anam is very talented, creative, and solution oriented professional. I have hired her services for transforming my existing business into a complete Brand that has not only spearheaded my revenue but also given a meaningful online presence. This was not possible without her Brand Strategy sessions, it was so detailed and she knew exactly what business outcome would look like at the end of the project. I will recommend working with Pearl Impressions to anyone who is looking for Website or Social Media Branding - this had been really a game changer for my business. Thank you Anam
Ahmed Huang
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CHALLENGE?
Let’s build your brand
Reach out and let us know about your business goals.
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