THE PROJECT
CLIENT
Aisha Heals
THE SCOPE
Brand identity system
Business card
Poster Design
Website
Office design
Social media templates
Instagram story highlights
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Problem​
Aisha contacted Anam Designs to rebrand and bring the unique story behind Aisha Heals to life while overcoming the perception that healing has to feel heavy. She was spending too much time on her design because there were too many brand directions and no brand identity. She was unable to charge her desired prices for her services because of a lack of confidence and not being trusted by her clients.
She came to us, looking for a way to effectively translate her vision towards the market and define whom she will target and how to effectively structure communication.
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Solution
This visual direction separates Aisha Heals from her competition and establishes Aisha as a strong personal brand that resonates with her ideal clients. Anam helped Aisha Heals to build her brand with a clear strategy expressing her core values. This led her to launch her new brand identity with confidence and increased her online sales.
OLD LOGO
NEW LOGO
Aisha is a subconscious healing specialist, Body Code Practitioner, PSYCH-K® Facilitator and founder of ‘aishaheals’. She helps people who have tried everything and lost hope in their healing to take back their power and step into freedom and fulfilment, so they can remember their true potential and purpose in life. It was important that we aligned these values with the overall strategy of the brand and the aesthetic of the digital experience
Project Goal:
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Identify her ideal clients
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Design a consistent brand identity system that combines aesthetics with messaging
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Design a website that converts visitors into clients
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Design social media strategy and templates to keep the brand consistent
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Determine the brand story and how to tell a visual story that resonates with her ideal clients
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Office Design is paired to her brand identity where she can attend her meetings
Design Direction:
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CONNECTING | FULFILMENT | FREEDOM
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The aim of this brand is to provide its customers with a warm and satisfying overall brand experience through organic shapes and outlines with earthy tones. The teal mosaic displays grace, refresh and depth of feeling. Aisha heals a brand for accountability and support. Through the healing process, when we can connect our hearts and minds, we begin to see the blessings God has for us. We start to see things come together.
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STYLESCAPE:
We knew the concept for the visual identity would revolve around activating memory, promoting communication, increasing vision and self-confidence. This phase is really vital to make sure we demonstrate to the client how a brand will look and feel. The direction we decided to move forward is a much more timeless luxury combination. It enhances the ability to focus and concentrate, assisting with clear thinking and decision-making, and the development of good organizational skills. These colors recharge our spirits during times of mental stress and tiredness, alleviating feelings of loneliness.
Logo Variations
is important to keep the consistency
Typography
Brand identity Experience
Brand Collaterals
Office Design
Paired with Brand Identity
Before
After
Social Media Experience
Website
The Results
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Doubled her revenue
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An established brand that’s helping her land her ideal clients
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Consistent brand identity across all the platforms that represent her and what she does
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Increased Instagram growth
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