THE PROJECT
CLIENT
Apco Homes
THE SCOPE
Brand identity system
Business card
Letter Head Design
Website
Banner
SHARE
Problem
Sandeep Pooni contacted me with a lot of ideas about their new brand but didn’t know how to turn them into an actionable plan. They didn’t know how to attract their ideal clients because they didn’t have any brand foundation set. They wanted a luxury and modern brand that inspires confidence and trust in their clients.
Solution
Before the opening of their new office, I worked with Apco Homes to define a new visual identity that better communicates their vision - Luxury and quality redefined. Making use of both digital and physical platforms, we created a new logo, brand guide, website, and various marketing materials.
ART DIRECTION
APCO Homes is an innovative design & build company with in-house expertise in architectural design, interior design & construction. Our years of industry experience enable us to deliver projects on time, on budget while giving our customers the quality and style they are looking for.
Project Goal:
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Simplify the brand message with brand strategy
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Create a modern and authentic experience for clients through marketing materials
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Create a cohesive online experience that tells the brand story
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Identify ideal clients
Design Direction:
Luxurious | Trendy | Authentic
After defining a distinctive brand position, purpose and vision, Anam developed the Apco homes brand’s online experience, through a website design that goes beyond the office. The main objective was to engage them emotionally and invite them to an adventurous journey with a modern and luxurious experience. The goal was to launch a unique brand story that makes it easy for their ideal clients to discover and learn about the Apco Homes
STYLESCAPE
WHAT'S THE ICON STANDS FOR
Logo Variations
is important to keep the consistency
Typography
BRAND IDENTITY EXPERIENCE
BRAND COLLATERALS
PATTERN
PHOTOGRAPHY
WEBSITE
THEIR LOVE NOTES TO US ❤️
Testimonials
Anam helped design brand guidelines and identity that aligns with our business goals that help attracted ideal clients. Before working with Anam we were struggling to find someone who truly understands our brand. We had difficulty articulating the vision we were trying to accomplish for our brand, but Anam is a great listener and was immediately able to grasp the concept. The solutions she came back with exceeded my expectation. We closed 6 dream clients after Anam worked on our brand. She is amazing!
Sandeep Pooni
APCO HOMES
The Results
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Apco homes able to closed 6 deals in their first 2 months in the business
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Got strategies on how to make more money while being more valuable to their customers
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Created a brand and story that helps them stand out from their competition
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Got a plan on how to build that brand they desire
GOT A
CHALLENGE?
Let’s build your brand
Reach out and let us know about your business goals.
