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THE PROJECT
CLIENT

Jonelle Rocke

Roschelle Salmon

THE SCOPE

Branding

Brand identity system

Website

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Problem​

That’s Joy team was looking for someone to execute a strategy that incorporates proven methodologies, extremely qualified personnel, and a highly responsive approach to managing the brand story with a new eCommerce website. Organizing the trip is time-consuming and stressful. Even when everything is booked and the trip is ongoing, things can go wrong. That’s Joy recognized the needs and wants to show its target audience that despite all inconveniences, trips can evoke a happy-go-lucky attitude. 

Solution

Anam helped That’s Joy! Develop a new brand strategy, visual identity, and a system for online bookings, organizing trips. The design echoes the relaxed, enjoyable and bright side of trips. 

That’s Joy! a lifestyle brand that manifests the untapped joys of life through leisure travel and purposeful adventure.  Our vision is to inspire the curious wanderlust, the introverted solivagant and the seasoned gallivanter to venture out of their humdrum comfort zones and into unchartered time zones.  Every joy-seeker who embarks on a That’s Joy Experience© returns home with a deeper appreciation for life and the healing that only comes by encountering the wonderment of indescribable joy!

Project Goal: 

  • An execution strategy that incorporates proven methodologies, extremely qualified personnel, and a highly responsive approach to managing deliverables.

  • Design and Develop a brand identity and eCommerce website

  • Create a cohesive online experience

Working closely with owners, Jonelle and Roschelle, Anam created a visual brand that evolved the vision of That’s Joy!. Free to Just Be! Over the three months period, the design project went from Brand Creation to a more layered and rich experiential rollout; from apparel to signage to collaterals, and beyond, following into digital design. 

STYLESCAPE

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BRAND COLLATERALS

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BRAND IDENTITY EXPERIENCE

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WEBSITE

THEIR LOVE NOTES TO US ❤️

Testimonials

It was a wonderful experience working with Anam Q. Designs!  Anam and her team were the visionaries that we needed to collaborate with in order to breathe life into our company’s brand.  They were not only thorough and responsive but also committed to exceeding our expectations in every way. We can say beyond the shadow of a doubt that we have no regrets about our decision to work with this spectacular company!  Thank you, Anam!

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Roschelle and Jonelle
That’s Joy! LLC

The Results

That’s Joy! New brand identity doesn't end on its logomark. It is a combination of various elements that form a composition for a unique and relaxed visual language within the travel industry, allowing That’s Joy! To bring joy and pleasure into the life of stressed travelers

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