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THE PROJECT
CLIENT
Slikroot
THE SCOPE
Branding
Social Media
Packaging
Marketing collaterals
SHARE
SILKROOT ORGANICS-RESTORE YOUR BEAUTIFUL LOCKS
Silkroot is a highlight functional haircare line that started of an anecdote. We worked with the Silkroot organics team to develop the brand from the group up-working from strategy, naming through Brand Identity, Packaging, Website, Print and Social media strategy and content creation.
Challenge:
Develop a complete identity of a haircare brand that embodies the simplicity and excellence of its product ingredients, thus securing its policy of one formula for each person.
Solution:
Inspired by their products with a 100% custom formula and tropical ingredients, it was designed as a brand that through its photography and terracotta colors, could perfectly balance the personality of its two creators, conveying the image of inner sincerity and uniqueness.
Its varied typography denotes a principal role, setting a system that prioritizes character, readability and honesty. It was designed as a set of custom illustrations integrated to achieve the feel of the brand and this, finally managing to speak to the personality of each woman it is shaped for.
IT ALL STARTED AT THE ROOTS
Silkroot made with pure and limited ingredients, only one year under its belt and four product lines have generated millions of unique formulations that elevates the daily ritual of haircare for many women.
ONLINE PRESENCE
One of the first primary applications for any modern brand is the online presence. We balanced Photography of the Product and the People and combined this with Illustration, Iconography, and Sticker Devices to bring personality and life to the product.
SOCAIL MEDIA
The Silkroot Organics world needed to flex to resonate in different communities. Every asset and brand touchpoint has been designed to adapt to the local nuances each market brings.
A FULL 360 PACKING EXPERIENCE
The outer packaging made full use of the illustration style. We created a full 360 wrap-around story-led illustration that referenced the foundations of the brand and created a vibrant, living scene for the product to be housed in
THEIR LOVE NOTES TO US ❤️
Testimonials
We were looking for someone who could create an everlasting impact and bring out the rawness of our brand, and Anam Q. Designs more than delivered. They managed and set up all our social media handles, along with helped to create a powerful and strong brand identity. They took the time to understand who we are as a brand and provided us with marketing tactics that would benefit us in the long run. Thank you for believing in us!
Zeenat Chaudhry
Founder of Silkroot
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