Colorful_3D_Style_Text_Effect.png
THE PROJECT
CLIENT
Wear The Alphabet?
SHARE
  • Facebook
  • Pinterest
  • Twitter
  • LinkedIn
THE SCOPE
Research
Strategy 
Branding 
Packaging
Visual identity
Testing 
Development
Social media marketing
WEAR THE ALPHABET? TURN MORNING ANXIETY INTO BONDING
Wear the Alphabet is a product for children’s pure enjoyment, learning and creating a strong bond with parents despite the busy schedule.  Children find new value in play, enjoying the process of observing and discovering patterns created by chance.

Research Question
How caregivers and parents can help strengthen the bonding between parents and their child
4.jpg
GOAL AND MISSIONS:
Wear the Alphabet is a product for children’s pure enjoyment, learning and creating a strong bond with parents despite the busy schedule.  Children find new value in play, enjoying the process of observing and discovering patterns created by chance.
laughing-mother-daughter-looking-camera-front-view-young-woman-with-preteen-child-isolated
OUR ROLES
Research
Strategy 
Branding 
Packaging 
Visual identity 
Testing 
Development
Marketing 
17960237.png
PRODUCT VALUE
It has been established that good parent-child bonding is vital for a child’s healthy development. However, it’s essential to set a creative process that helps parent and child create an everlasting bond. Since, in modern times, husband and wife both take part in the economic struggles. Therefore, more actors are now sharing the responsibility of childcare—for instance, day-care or after-school professional care providers or extended family.
3.jpg
3.Slim Business Card 3.png
1Slim Business Card 1.png
BRAND ATTRIBUTES
CHAIN
✔  A strong relationship with your child
✔  Demonstrate decoding and word recognition strategies
BOND
✔ Spend quality of time with your child
✔ Enhance the learning abilities of your child
CONNECTION
✔  Build your child’s confidence
PROGRESSION
✔  Develop and apply strategies to read & write
2.jpg
PRODUCT VALUE
It has been established that good parent-child bonding is vital for a child’s healthy development. However, it’s essential to set a creative process that helps parent and child create an everlasting bond. Since, in modern times, husband and wife both take part in the economic struggles. Therefore, more actors are now sharing the responsibility of childcare—for instance, day-care or after-school professional care providers or extended family.
Business Cards Mockup.png
6048899.png
Current perception of parents and caregivers

We want to help parents and children enjoy the often-stressful times before and after daycare (morning rush, afternoon crunch). So this way, we are hoping parents start to see these times as opportunities and not burdens. We want them to look forward to the next day to continue with the game and excite the parent and the child simultaneously.


Visual brand identity (storytelling)
The most addicting games are based on a story that engages the user in playing or learning. A powerful brand purpose sets out a company’s intent to change the world for the better and connects with consumers on a personal level. 
pf-s104-aew-001-mockup.png
pleasant-kid-embracing-mother-pink-background-studio-shot-blissful-mom-little-daughter-jea
2 2.jpg
Challenge:

This product is based on the experience I felt in my life. As a single mother, studying full time and leaving my child in daycare was heartbreaking. I used to feel guilty for not spending enough time with my daughter, and the result was leading to attachment disorder. 


Solution:
Wear the Alphabet is an innovative design that will allow Canadian parents to interact with their children from age 1-5 with the information to keep them busy and make them active learners. This design piece will help children learn their alphabet in a fun and friendly manner every day. It helps your child learn alphabets and encourages more sophisticated artistic possibilities explorations.
Slim Business Card 2.png
s84-ae-19-mockup-googlefocus.png
Instagram_Mockup_01.png
Illustrations

Our main goal is to create a visual image of the brand that would reflect the product’s direction and is aimed at the friendly attitude of children towards it while remaining a professional motive behind the product. 
entire project-33.png
Group 67.png
Group 68.png

GOT A
CHALLENGE?

Let’s build your brand

Reach out and let us know about your business goals.

CONTACT US
BOOK A COACHING CALL
Anam-97 copy.png