WHAT WE DO:
We build brands that stand out in the digital crowded world. Branding is not just a logo design, it’s a person’s gut feeling about a service, product, or organization. YOUR BRAND IS YOUR REPUTATION. When a brand is both consistent and relevant to customers, its builds recognition, credibility, trust, and ultimately loyalty. And loyalty, as you’ve learned, translates into sales.
BRAND STRATEGY &
During the first two weeks of our project together, we work with you to strategize your business goals, target audience, tone of voice, and brand values. We do this through a 3-hour intensive brand strategy workshop. By the end of the session, you’ll gain a brand strategy + creative direction document that will give you a clear direction for your brand that you and your team can reference as you continue to grow your business.
LOGO DESIGN &
We work collaboratively to create the most authentic look and feel for your brand. We explore many possibilities before arriving at a comprehensive and versatile identity system.
All Brand Identity design projects include style scape, 1 primary logo, 1-2 secondary logos, a custom colour palette and a font curation. You also have the option to add on additional brand assets of your choice.
We develop brand guidelines, to ensure consistency for any future application of the logo and associated brand color palette or fonts.
A brand style guide will include the following things:
Logo size and placement
Typography and fonts
MARKETING & BRAND COLLATERAL
Your brand should be visible and reflected in everything that your customer can see, read, and hear. Anything tangible–from business cards to advertisements, to packaging and product–needs the stamp of your logo. On any digital platform, ensure that your brand looks the same everywhere.
Each business has different ways to connect with its audience. We’ll work together during your consultation call to decide which brand assets you should add to your project.
SOCIAL MEDIA DESIGN
Savvy consumers frequently use social networks to make the decision to purchase from a brand—over 74% of them!
A well-defined social media strategy will help determine what to achieve in order to better connect with your community.
Every brand should be represented consistently across all social media networks via the posting of relevant, high-quality content. With social media, your aim for consumers is first to gain trust. Then become loyal
Brands are not just seen—they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. We design displays, signage and wayfinding systems, and interior and exterior architecture that help your brand function in spaces of all shapes and sizes.
THEIR LOVE NOTES TO US ❤️
It was a wonderful experience working with Anam Naeem! Anam and her team were the visionaries that we needed to collaborate with in order to breathe life into our company’s brand. They were not only thorough and responsive but also committed to exceeding our expectations in every way. We can say beyond the shadow of a doubt that we have no regrets on our decision to work with this spectacular company! Thank you Anam!