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THE PROJECT
CLIENT
Whole Foods
THE SCOPE
Branding
Packaging 
Multimedia
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WHOLE FOODS-LIVE BETTER EVERYDAY
Whole Foods Market is an American company founded in Texas in 1980 that operates in the grocery store industry and the health food store industry. When we began to rebrand Whole Foods, we looked at one of the major factor that products will use Amazon’s infrastructure by offering high quality food at competitive prices at customer’s doorstep. The organization highly values sustainability, and health and nutrition. Business and growth is always the priority of the Whole Foods. They support many positive values and take part in many active cultures and we wanted to emphasize and implement these qualities to more extent through rebranding. We wanted to build an identity more interconnected, consistent, meaningful, and accessible branding.​ 

 
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DESIGN DIRECTION
Whole Foods Market products will use Amazon’s infrastructure by offering high quality food at competitive prices at customer’s doorstep.
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Challenge:

✔ Ensuring fresh and best quality food to the customers at their doorstep considering the time taken to deliver can adversely affect the quality of the food.
✔ Enhance customers' trust in their new experience and simultaneously make it appealing.
✔ Keep the essence of individualization through the individualized web page at Amazon’s website.
✔ Ensuring marketing and advertisements of other non-food related products to expand companies' business.



Solution:
While designing a new identity for Whole Foods, we want to represent a natural and welcoming persona. Dark bottle green was the signature choice to represent the company as a whole for what they represent and relate with easily. We wanted to keep the colors natural and organic related which helps to maintain the essence of a bright and rich identity similar to their products. Green can help enhance vision, stability and endurance. The dark green color has a healing power to understand their consumers to trust this new identity.
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BRAND ATTRIBUTES
Healthy
Whole foods market specializes in
selling organic foods that plays a major role to be a part of a healthy lifestyle
Accessible
Eating healthy is a basic right for human being and it is really important that one can afford it easily and accessibly
Individual 
Since Amazon has taken over Whole Foods, it is a more individual experience for every customer. 
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WEBSITE
Consumers can shop online or through app and can individualize their app according to their needs and desires.
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